Some items below show a hand-sketch placeholder marked needs photo until a real one is sourced — see the Wish Book design spec for the photo-sourcing rules.
The Family Group Chat · Holiday Edition 2026
The Wish Book
Dear Santa, circle what you love. We’ll make sure the right people see it.
248 pages of wishing · Index on the last page
Holiday Edition 2026
Little Ones
Ages 0–3
The Screen-Free Box Kids Actually Love
No screen, no ads, no rabbit holes — just a soft cube they set a little character on, and it plays stories and songs. First “tech” I didn’t feel guilty about.
No. TONI
The Squishmallows Situation
There is no ethical limit to how many of these one household can own. I’ve tested this theory.
No. SQUI
The Giant Butter Squishy
The internet decided we needed a giant squishy stick of butter. I regret to inform you that I understand it.
No. GIAN
The Emotional-Support Squish
Squish it, stretch it, panic-squeeze it through a long meeting. Nobody has to know.
No. NEED
The Night Light That Fills the Ceiling With Stars
Plugged it in for bedtime and the whole ceiling turned into a soft starburst. Turns off on its own once the sun comes up.
No. BRII
Holiday Edition 2026
Big Kids
Ages 4–8
Bluey Heeler Family Home Magnetic Tiles
The one open-ended toy Lou never gets bored of. Today it’s a house, tomorrow it’s a Bluey restaurant, then a spaceship Mom can no longer identify.
No. MAGN
The Pretend Tool Workbench
Turns "Dad is fixing something" into "I am fixing something." Lou will announce he is very busy at the workbench and mean it completely.
No. TOOL
The Glowing Board That Replaced a Tablet
Handed Lou this instead of a screen for "quiet time" and got a solid 20 minutes of actual quiet. Glowing lines, no apps.
No. LUMI
The Giant Game Mat That Ended Screen Time Battles
Rolled this out on the living room floor and three different age groups were playing within a minute. Checkers, tic-tac-toe, giant tic-tac-toe, all on one mat.
No. JOYI
The Tiny Microscope That Turns Walks Into Field Trips
Clipped this to a keychain and now every walk stops every five feet to examine a leaf, a bug, or a rock up close.
No. CARS
A Plush Peach Named Gerald
A plush peach with a little smile. Do I have a reason? No. Do I need it? Absolutely.
No. JELL
The Original Pop It
Push the bubbles. Flip it. Push them again. Congratulations — you’re calm now and slightly hypnotized.
No. POP-
Holiday Edition 2026
Tweens
Ages 9–12
Sonny Angel Blind Boxes
You don’t pick the baby. The baby picks you. I now have nine and a small problem.
No. SONN
Slime Mart
Fake groceries you can squish into slime. Somehow deeply satisfying and mildly unhinged. 10/10.
No. SLIM
The Tiny Bop It That Takes Over the Car
A keychain-sized version of the game everyone grew up with. Now it lives in a cupholder and gets passed around on every drive.
No. BOP-
The Fidget That Hides in Plain Sight
Slides right over a pencil so it just looks like a regular school supply. Nobody in class needs to know it's doing double duty.
No. PENC
The Board That Gets Passed Around in the Car
Grabbed this for a long car ride and it went quiet in the backseat for the first time in memory. Not a screen, just something to push and peel.
No. PUSH
The Tiny Drum That Sounds Way Fancier Than It Should
A steel tongue drum about the size of a coffee mug. Tap it and it sounds calm and musical, not like a toy at all.
No. EAST
dear santa
My Wish List
Nothing circled yet. Flip back and tap a few things they can’t stop pointing at.